What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Mackintosh Vintage Fiona Raincoat

Queen Letizia, Outerwear

Mackintosh Vintage Fiona Raincoat

Queen Letizia, Outerwear

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Queen Letizia, Outerwear

All tagged 1Apr14-Bea

Céline Phantom Bag in Black Leather

Dec 28

Dec 28 Céline Phantom Bag in Black Leather

Princess Beatrice, Bags

KG Kurt Geiger Lourdes Studded Slippers

Dec 28

Dec 28 KG Kurt Geiger Lourdes Studded Slippers

Princess Beatrice, Shoes

ASOS Jacket in Bouclé with PU Detail

Dec 11

Dec 11 ASOS Jacket in Bouclé with PU Detail

Princess Beatrice, Outerwear