What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 1Apr15

J.Crew Invitation Clutch in Cork

Jun 16

Jun 16 J.Crew Invitation Clutch in Cork

Queen Maxima, Bags

Sandro Merveille Coat in Black

May 4

May 4 Sandro Merveille Coat in Black

Princess Eugenie, Outerwear

Rebecca Minkoff Flirty Quilted Studded Leather Bag in Brown Leather

May 4

May 4 Rebecca Minkoff Flirty Quilted Studded Leather Bag in Brown Leather

Princess Eugenie, Bags