What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Royal Swedish Academy of Sciences' annual celebration

Apr 1, 2026

King Carl Gustaf and Queen Silvia attend Royal Swedish Academy of Sciences' annual celebration

Apr 1, 2026

Apr 1, 2026

Latest Find

Featured

Natan Tricolor Ponyhair Pumps in Burgundy/Dark Green/Red

Queen Maxima, Shoes

Natan Tricolor Ponyhair Pumps in Burgundy/Dark Green/Red

Queen Maxima, Shoes

Queen Maxima, Shoes

All tagged 1Apr26-Math

Barbara Louys Azzurra Earrings

Apr 1

Apr 1 Barbara Louys Azzurra Earrings

Queen Mathilde, Accessories, Earrings

Natan Suede Block Heel Pumps in Orange

Nov 30

Nov 30 Natan Suede Block Heel Pumps in Orange

Queen Maxima, Shoes, Queen Mathilde

Natan Couture Liesa Top

Mar 10

Mar 10 Natan Couture Liesa Top

Queen Mathilde, Tops

Natan Scala Trousers in Mint Houndstooth

Mar 10

Mar 10 Natan Scala Trousers in Mint Houndstooth

Queen Mathilde, Bottoms