What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Read more →

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 1Aug19-Leo1

Massimo Dutti Girls Button Shorts in White

Jul 23

Jul 23 Massimo Dutti Girls Button Shorts in White

Princess Leonor, Bottoms

Massimo Dutti Short Sleeves Striped Cotton Shirt in Blue

Jun 26

Jun 26 Massimo Dutti Short Sleeves Striped Cotton Shirt in Blue

Infanta Sofia, Princess Leonor