What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 1Aug22-S

ARossGirl x Soler Brooke Belted Top

Aug 1

Aug 1 ARossGirl x Soler Brooke Belted Top

Countess of Wessex, Tops

Sophie Habsburg Nuschi Bag in Caramel

Jul 29

Jul 29 Sophie Habsburg Nuschi Bag in Caramel

Countess of Wessex, Bags

ME + EM Bright Paisley Maxi Track Skirt

May 24

May 24 ME + EM Bright Paisley Maxi Track Skirt

Countess of Wessex, Bottoms

Dolce & Gabbana DG4080 Sunglasses

Apr 23

Apr 23 Dolce & Gabbana DG4080 Sunglasses

Countess of Wessex, Accessories

Penelope Chilvers Agatha Sandal in Navy Leather

Jun 18

Jun 18 Penelope Chilvers Agatha Sandal in Navy Leather

Countess of Wessex, Shoes