What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

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Princess Alexandra Monaco, Shoes

All tagged 1Dec21-A

Rebecca Taylor Striped Sleeveless Jumpsuit

Dec 3

Dec 3 Rebecca Taylor Striped Sleeveless Jumpsuit

Princess Märtha Louise, Jumpsuits

Treasures by Maya My Precious Earrings

Sep 22

Sep 22 Treasures by Maya My Precious Earrings

Princess Märtha Louise, Accessories, Earrings

Paige Novick Three Dimensional Wavy Double Finger Ring with Diamond Pave & Pear Shaped Gemstone Cluster Detail

Sep 22

Sep 22 Paige Novick Three Dimensional Wavy Double Finger Ring with Diamond Pave & Pear Shaped Gemstone Cluster Detail

Princess Märtha Louise, Accessories, Rings

Paige Novick Open Wide Wavy Diamond Gold Cuff Bracelet

Sep 22

Sep 22 Paige Novick Open Wide Wavy Diamond Gold Cuff Bracelet

Princess Märtha Louise, Accessories, Bracelet