What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 1Dec22-K1

Gianvito Rossi Rhymes Boots in Brown Suede

Dec 28

Dec 28 Gianvito Rossi Rhymes Boots in Brown Suede

Duchess of Cambridge, Shoes

Gabriela Hearst Epper Skirt

Dec 1

Dec 1 Gabriela Hearst Epper Skirt

Duchess of Cambridge, Bottoms

Gabriela Hearst Peppe Sweater

Dec 1

Dec 1 Gabriela Hearst Peppe Sweater

Duchess of Cambridge, Tops

Alexander McQueen Double-Breasted Coat in Brown

Dec 1

Dec 1 Alexander McQueen Double-Breasted Coat in Brown

Duchess of Cambridge, Outerwear

Daniella Draper Gold Diamond Luxury Maxi Cupid Hoop Earrings

Oct 20

Oct 20 Daniella Draper Gold Diamond Luxury Maxi Cupid Hoop Earrings

Duchess of Cambridge, Accessories, Earrings