What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged 1Feb02

Alberta Ferretti Camel Wool Jacket

Jul 29

Jul 29 Alberta Ferretti Camel Wool Jacket

Crown Princess Mette Marit, Outerwear

Vera Wang Strapless Evening Gown in Brown

Dec 12

Dec 12 Vera Wang Strapless Evening Gown in Brown

Crown Princess Mette Marit, Gowns