What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 1Jan16

Jesper Hovring Embellished Long Skirt

Oct 15

Oct 15 Jesper Hovring Embellished Long Skirt

Crown Princess Mary, Bottoms

Prada Raso Clutch in Navy Satin

Apr 3

Apr 3 Prada Raso Clutch in Navy Satin

Crown Princess Mary, Bags

Jimmy Choo Karla Sandals in Light Bronze

Jul 3

Jul 3 Jimmy Choo Karla Sandals in Light Bronze

Princess Marie, Shoes