What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 1Jul24-Bea

Sydney Evan Diamond Love Chain Bracelet in Yellow Gold

Jul 15

Jul 15 Sydney Evan Diamond Love Chain Bracelet in Yellow Gold

Princess Beatrice, Accessories, Bracelet

KG Kurt Geiger Alyx 2 Pumps in Beige Leather

Jul 13

Jul 13 KG Kurt Geiger Alyx 2 Pumps in Beige Leather

Princess Beatrice, Shoes

The Kooples Long Printed Dress in Ecru/Mauve Chalk

Jul 7

Jul 7 The Kooples Long Printed Dress in Ecru/Mauve Chalk

Princess Beatrice, Dresses

G.Collins & Sons Infinity Chain Bracelet

Apr 27

Apr 27 G.Collins & Sons Infinity Chain Bracelet

Princess Beatrice, Accessories, Bracelet