What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 1Jun23-E

Mango Audrey Pumps in Fuchsia Satin

Jun 2

Jun 2 Mango Audrey Pumps in Fuchsia Satin

Princess Elisabeth, Shoes

Giorgio Armani La Prima Clutch in Pink

Jun 1

Jun 1 Giorgio Armani La Prima Clutch in Pink

Princess Elisabeth, Bags, Queen Mathilde

Essentiel Antwerp Batermelon Dress in Fuchsia

Jun 1

Jun 1 Essentiel Antwerp Batermelon Dress in Fuchsia

Princess Elisabeth, Gowns

Sotheby’s Diamond and Kunzite Earrings

Jan 26

Jan 26 Sotheby’s Diamond and Kunzite Earrings

Queen Mathilde, Earrings, Accessories, Princess Elisabeth