What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 1Jun23-E1

Armani Privé Diamond Pattern Gown

Jun 1

Jun 1 Armani Privé Diamond Pattern Gown

Princess Elisabeth, Gowns

Giorgio Armani La Prima Clutch in Blue Satin

Dec 20

Dec 20 Giorgio Armani La Prima Clutch in Blue Satin

Princess Elisabeth, Bags, Queen Mathilde