What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

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Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

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Countess of Wessex, Bags

All tagged 1Jun23-V

By Malina Alize Maxi Dress

Jun 1

Jun 1 By Malina Alize Maxi Dress

Crown Princess Victoria, Gowns

Engelbert Stockholm Mini Choker

Jul 14

Jul 14 Engelbert Stockholm Mini Choker

Crown Princess Victoria, Accessories, Necklace

Bvlgari Allegra Earrings

Feb 9

Feb 9 Bvlgari Allegra Earrings

Crown Princess Victoria, Accessories, Earrings

Elie Saab Metallic Barrel Clutch

Sep 1

Sep 1 Elie Saab Metallic Barrel Clutch

Crown Princess Victoria, Bags, Princess Beatrice

Gianvito Rossi Gianvito 105 Pumps in Blush Patent Leather

Aug 31

Aug 31 Gianvito Rossi Gianvito 105 Pumps in Blush Patent Leather

Crown Princess Victoria, Shoes, Crown Princess Mary