What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

On Thursday, Crown Princess Victoria and Prince Daniel visited the National Board of Health and Welfare in Stockholm.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 1Mar21

Fonnesbech Aignon Trench Coat

Mar 1

Mar 1 Fonnesbech Aignon Trench Coat

Crown Princess Mary, Outerwear

Ted Baker Kaarina Frill Collar Jumper in Bordeaux

Oct 7

Oct 7 Ted Baker Kaarina Frill Collar Jumper in Bordeaux

Crown Princess Mary, Tops, HGD Stéphanie