What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

Featured

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 1May16-Caro

Prada Wool Silk Overcoat in Black/White

Aug 16

Aug 16 Prada Wool Silk Overcoat in Black/White

Princess Caroline, Outerwear

Charlotte Olympia Pandora Clutch in Black Perspex with Dachshund Clasp

Dec 19

Dec 19 Charlotte Olympia Pandora Clutch in Black Perspex with Dachshund Clasp

Princess Caroline, Bags, Princess Alexandra Monaco