What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

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Countess of Wessex, Shoes

All tagged 1May21-Bea

Dundas Butterfly-Print Face Mask

Dec 20

Dec 20 Dundas Butterfly-Print Face Mask

Princess Beatrice, Accessories

Zara High Heel Velvet Ankle Boots in Blue Velvet

Nov 6

Nov 6 Zara High Heel Velvet Ankle Boots in Blue Velvet

Princess Beatrice, Shoes