What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 1May26

Fairfax and Favor Signature Hat in Navy

Jul 25

Jul 25 Fairfax and Favor Signature Hat in Navy

Zara Phillips, Hats

Hermes Bouncing Sneakers in Beige Lin

May 2

May 2 Hermes Bouncing Sneakers in Beige Lin

Princess Charlene, Shoes

Max Mara Fresia Jacket

May 2

May 2 Max Mara Fresia Jacket

Princess Charlene, Outerwear

Jenny Packham Misty Top

Nov 29

Nov 29 Jenny Packham Misty Top

Princess Charlene, Tops

Rolex Yacht-Master 40 Watch in Everose Gold

Feb 19

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

Zara Phillips, Watches, Accessories