What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 1Oct19-Eug

Zara Trafaluc Studded Western Ankle Boots in Black

May 4

May 4 Zara Trafaluc Studded Western Ankle Boots in Black

Princess Eugenie, Shoes

Chloé Clare Shoulder Bag in Mustard

Oct 3

Oct 3 Chloé Clare Shoulder Bag in Mustard

Princess Eugenie, Bags

Maje Galaxy Long Line Coat in Green

Oct 3

Oct 3 Maje Galaxy Long Line Coat in Green

Princess Eugenie, Outerwear