What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 1Oct24-V

Cancerfonden 2024 Pink Bracelet

Oct 1

Oct 1 Cancerfonden 2024 Pink Bracelet

Crown Princess Victoria, Accessories, Bracelet

Cancerfonden 2024 Pink Ribbon

Oct 1

Oct 1 Cancerfonden 2024 Pink Ribbon

Crown Princess Victoria, Accessories

Soft Goat Brushed Short Sleeve Sweater in Navy

Oct 1

Oct 1 Soft Goat Brushed Short Sleeve Sweater in Navy

Crown Princess Victoria, Tops

Ebba Brahe Duchess Earrings

Oct 26

Oct 26 Ebba Brahe Duchess Earrings

Crown Princess Victoria, Accessories, Earrings