What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 2025 Christmas Card - Son

Dec 22

Dec 22 Elie Saab Logo Thin Leather Belt in White

Accessories, Queen Sonja

Elie Saab Embroidered Cady Dress

May 18

May 18 Elie Saab Embroidered Cady Dress

Princess Charlene, Dresses, Queen Sonja

Peter Kaiser Malana Mid-Heel Pumps in Beige Suede

Sep 11

Sep 11 Peter Kaiser Malana Mid-Heel Pumps in Beige Suede

Queen Sonja, Shoes