What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged 20Apr25-Mary

Harris Wharf London Long Double-Breasted Coat in Cream

Apr 20

Apr 20 Harris Wharf London Long Double-Breasted Coat in Cream

Crown Princess Mary, Outerwear

The Fold Lynton Straight-Leg Trousers in Burnt Orange

Oct 22

Oct 22 The Fold Lynton Straight-Leg Trousers in Burnt Orange

Crown Princess Mary, Bottoms

ME and EM Cotton Midnight Floral Print Blouse

Oct 22

Oct 22 ME and EM Cotton Midnight Floral Print Blouse

Crown Princess Mary, Tops

Anya Hindmarch Mortimer Top Handle Bag in Pecan

May 7

May 7 Anya Hindmarch Mortimer Top Handle Bag in Pecan

Crown Princess Mary, Bags