What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

September 12, 2026

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Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

All tagged 20Dec15

Jan 20

Jan 20 Ida Sjöstedt HC16 Gown

Elena

Princess Madeleine, Gowns

Dec 21

Dec 21 Morris Stockholm Ophelia Faux Fur Jacket

Sarah Williams

Princess Sofia, Outerwear

Dec 20

Dec 20 Viktoria Chan Kajsa Low Cut Pleated Gown in Green

Sarah Williams

Princess Sofia, Gowns

Dec 3

Dec 3 Bottega Veneta Intrecciato Knot Clutch in Black

Sarah Williams

Bags, Queen Letizia, Princess Madeleine, Princess Marie, Grand Duchess Maria Teresa, Chrysi Vardinogianni

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Dec 3 H&M Metallic Mobile Phone Clutch in Gold

Sarah Williams

Princess Sofia, Bags

Nov 16

Nov 16 Caroline Svedbom Dione Earrings in Chrysolite + Emerald

Sarah Williams

Princess Sofia, Accessories, Earrings

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 20 Ida Sjöstedt HC16 Gown

Dec 21 Morris Stockholm Ophelia Faux Fur Jacket

Dec 20 Viktoria Chan Kajsa Low Cut Pleated Gown in Green

Dec 3 Bottega Veneta Intrecciato Knot Clutch in Black

Dec 3 H&M Metallic Mobile Phone Clutch in Gold

Nov 16 Caroline Svedbom Dione Earrings in Chrysolite + Emerald

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