What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 20Dec22-M

Lululemon Swiftly Tech Racerback Tank Top 2.0 in Slate/White

Dec 20

Dec 20 Lululemon Swiftly Tech Racerback Tank Top 2.0 in Slate/White

Crown Princess Mary, Tops

Under Armour UA Shadow ArmourVent Cap in Grey

Sep 12

Sep 12 Under Armour UA Shadow ArmourVent Cap in Grey

Crown Princess Mary, Hats

Dulong Fine Jewelry Vega Bracelet in Gold

Sep 8

Sep 8 Dulong Fine Jewelry Vega Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet