What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 20Dec24-S

Caroline Svedbom Mini Bonnie Earrings in Multicolor

Dec 20

Dec 20 Caroline Svedbom Mini Bonnie Earrings in Multicolor

Princess Sofia, Accessories, Earrings

Stinaa.J Jacqueline Pumps

Dec 20

Dec 20 Stinaa.J Jacqueline Pumps

Princess Sofia, Shoes

Anine Bing Small Elly Clutch

Dec 20

Dec 20 Anine Bing Small Elly Clutch

Princess Sofia, Bags

Day Birger et Mikkelsen Wagner Trousers in Black

Nov 21

Nov 21 Day Birger et Mikkelsen Wagner Trousers in Black

Princess Sofia, Bottoms

Bigli Jewels Infinity Ring

May 6

May 6 Bigli Jewels Infinity Ring

Princess Sofia, Accessories, Rings

CravingFor Diamond Choker Necklace

Jul 13

Jul 13 CravingFor Diamond Choker Necklace

Princess Sofia, Accessories, Necklace

Rodebjer Polly Blazer

Apr 2

Apr 2 Rodebjer Polly Blazer

Princess Sofia, Outerwear