What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 20Feb23-L

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

TOUS Beethoven Earrings

Nov 14

Nov 14 TOUS Beethoven Earrings

Queen Letizia, Accessories, Earrings

Magrit Ivi Clutch in Pale Pink Suede

Jan 17

Jan 17 Magrit Ivi Clutch in Pale Pink Suede

Queen Letizia, Bags

Temperley London Finale Midi Dress in Pastel Pink

Oct 23

Oct 23 Temperley London Finale Midi Dress in Pastel Pink

Queen Letizia, Dresses