What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 20Jul18

Hervé Van der Straeten Gold Dangling Earrings

Sep 11

Sep 11 Hervé Van der Straeten Gold Dangling Earrings

Queen Mathilde, Accessories, Earrings, Princess Elisabeth

Prada Snakeskin Flat Sandals

Jul 25

Jul 25 Prada Snakeskin Flat Sandals

Crown Princess Mary, Shoes

Diane von Furstenberg Wrap-effect Floral Jumpsuit

Jul 21

Jul 21 Diane von Furstenberg Wrap-effect Floral Jumpsuit

Queen Mathilde, Jumpsuits

A Bag With A Story Guinto Clutch

Jul 21

Jul 21 A Bag With A Story Guinto Clutch

Queen Mathilde, Princess Elisabeth, Bags

A Bag With A Story Gaia Clutch

Jun 8

Jun 8 A Bag With A Story Gaia Clutch

Queen Mathilde, Bags, Princess Elisabeth

Paule Ka Gathered Detail Sleeveless Dress

May 27

May 27 Paule Ka Gathered Detail Sleeveless Dress

Princess Astrid, Dresses

Tikli Jewelry Olivia Flower Earrings

May 22

May 22 Tikli Jewelry Olivia Flower Earrings

Queen Mathilde, Accessories, Earrings

Champion Vent-Air Helmet in Black

Jul 10

Jul 10 Champion Vent-Air Helmet in Black

Lady Louise Windsor, Hats

Erdem Venice Floral-print Silk-satin Gown in Brick

Jun 27

Jun 27 Erdem Venice Floral-print Silk-satin Gown in Brick

Queen Mathilde, Gowns

Pia Tjelta Amelia Dress in Blush Pink

Nov 30

Nov 30 Pia Tjelta Amelia Dress in Blush Pink

Dresses, Crown Princess Mette Marit