What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 20Nov09

Miu Miu Coffer Matelassé Hobo Bag in Black Leather

Dec 27

Dec 27 Miu Miu Coffer Matelassé Hobo Bag in Black Leather

Princess Madeleine, Bags

Prada Silk Ruched Top

May 2

May 2 Prada Silk Ruched Top

Crown Princess Mary, Tops

Prada Round Toe Patent Leather Pumps in Black

Sep 6

Sep 6 Prada Round Toe Patent Leather Pumps in Black

Crown Princess Mette Marit, Shoes

Miu Miu Snakeskin Platform Pumps

Jun 9

Jun 9 Miu Miu Snakeskin Platform Pumps

Crown Princess Victoria, Shoes, Princess Madeleine, Zara Phillips

Louis Vuitton Leather Passy PM Bag

Dec 29

Dec 29 Louis Vuitton Leather Passy PM Bag

Crown Princess Victoria, Bags