What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snakes Ring in 18k Gold, Green Tourmaline and Diamonds

Benedikte Thoustrup, Accessories, Rings

Ole Lynggaard Snakes Ring in 18k Gold, Green Tourmaline and Diamonds

Benedikte Thoustrup, Accessories, Rings

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Benedikte Thoustrup, Accessories, Rings

All tagged 20Oct20-B

Roland Mouret Lucanus Trousers

Feb 21

Feb 21 Roland Mouret Lucanus Trousers

Duchess of Cambridge, Bottoms

Lisou Betty Rainbow Print Silk Shirt in Blue

Oct 28

Oct 28 Lisou Betty Rainbow Print Silk Shirt in Blue

Duchess of Cambridge, Tops

Spells of Love Alia Hoops in 18K Gold Plated

Aug 7

Aug 7 Spells of Love Alia Hoops in 18K Gold Plated

Duchess of Cambridge, Accessories, Earrings

Smythe Duchess Blazer in Navy

Jun 30

Jun 30 Smythe Duchess Blazer in Navy

Duchess of Cambridge, Outerwear, Princess Eugenie