What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

Read more →

August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Read more →

Princess Beatrice, Bags

All tagged 20Sep18

Emporio Armani Rhinestone-Embellished Pinstripe Jacket

Oct 27

Oct 27 Emporio Armani Rhinestone-Embellished Pinstripe Jacket

Pauline Ducruet, Outerwear