What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 20Sept22-Max

Benchellal Couture Robe Manteau in Ice Grey

Sep 20

Sep 20 Benchellal Couture Robe Manteau in Ice Grey

Queen Maxima, Gowns

Christian Dior Tribale Promenade Pouch Box Bag in Blue

Jun 24

Jun 24 Christian Dior Tribale Promenade Pouch Box Bag in Blue

Queen Maxima, Bags

Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Apr 4

Apr 4 Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Crown Princess Mary, Shoes, Princess Madeleine, Queen Maxima, Queen Mathilde