What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 20Sept24-MO

Gucci Signoria Low Heel Slingback Pumps in Black

Sep 21

Sep 21 Gucci Signoria Low Heel Slingback Pumps in Black

Princess Maria-Olympia, Shoes

Gucci Rectangle Frame Sunglasses

Sep 21

Sep 21 Gucci Rectangle Frame Sunglasses

Princess Maria-Olympia, Accessories, Sunglasses

Gucci Blondie Bag in Gucci Rosso

Sep 21

Sep 21 Gucci Blondie Bag in Gucci Rosso

Princess Maria-Olympia, Bags