What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

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Princess Charlene, Bottoms

All tagged 21Apr24-I

Maria Black Senorita 70 Hoops in Sterling Silver/White Rhodium Plated

May 24

May 24 Maria Black Senorita 70 Hoops in Sterling Silver/White Rhodium Plated

Princess Isabella, Accessories, Earrings

H2OFagerholt The Short Blazer in Creamy Grey

Sep 28

Sep 28 H2OFagerholt The Short Blazer in Creamy Grey

Princess Isabella, Outerwear

Dulong Fine Jewelry B Letter Necklace

Jul 17

Jul 17 Dulong Fine Jewelry B Letter Necklace

Princess Isabella, Accessories, Necklace