What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 21Dec19

Sophie by Sophie Pyramid Earrings in Silver

Dec 23

Dec 23 Sophie by Sophie Pyramid Earrings in Silver

Princess Sofia, Accessories, Earrings

LK Bennett Earnest Wool Blend Pencil Skirt

Dec 21

Dec 21 LK Bennett Earnest Wool Blend Pencil Skirt

Princess Sofia, Bottoms

Zara High Block Heeled Over-the-Knee Boots

Oct 26

Oct 26 Zara High Block Heeled Over-the-Knee Boots

Princess Sofia, Shoes