What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 21Dec19

Sophie by Sophie Pyramid Earrings in Silver

Dec 23

Dec 23 Sophie by Sophie Pyramid Earrings in Silver

Princess Sofia, Accessories, Earrings

LK Bennett Earnest Wool Blend Pencil Skirt

Dec 21

Dec 21 LK Bennett Earnest Wool Blend Pencil Skirt

Princess Sofia, Bottoms

Zara High Block Heeled Over-the-Knee Boots

Oct 26

Oct 26 Zara High Block Heeled Over-the-Knee Boots

Princess Sofia, Shoes