What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Grand Duchess Stéphanie opens "PLURI.ELLES – A Journey Through Time" exhibition

Mar 4, 2026

Grand Duchess Stéphanie opens "PLURI.ELLES – A Journey Through Time" exhibition

Mar 4, 2026

Mar 4, 2026

Latest Find

Featured

Gabriela Hearst Josef Dress

Countess of Wessex, Dresses

Gabriela Hearst Josef Dress

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All tagged 21Feb26-IA

Högl Margot Pumps

Dec 10

Dec 10 Högl Margot Pumps

Princess Ingrid-Alexandra, Shoes

Pallas Paris Eclair Trousers in Navy

Jun 18

Jun 18 Pallas Paris Eclair Trousers in Navy

Crown Princess Mette Marit, Bottoms, Princess Ingrid-Alexandra