What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Dec 28, 2025

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Queen Mathilde, Outerwear

Diane von Furstenberg Color Block Coat

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Dec 10 Högl Margot Pumps

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Princess Ingrid-Alexandra, Shoes

Högl Margot Pumps

Our Högl Margot pumps, crafted from sustainable smooth leather, are timelessly elegant classics. The pointed silhouette, backset heel, and matte finish define their design

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Worn by Princess Ingrid Alexandra on:

9 December 2025 - Norwegian Space Agency
10 December 2025 - Nobel Peace Prize Ceremony
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Dec 28, 2025

Diane von Furstenberg Color Block Coat

Dec 28, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 10 Högl Margot Pumps

Högl Margot Pumps

Worn by Princess Ingrid Alexandra on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 10 Högl Margot Pumps

Högl Margot Pumps

Worn by Princess Ingrid Alexandra on:

Dec 11 Natan Couture Romox Jacket in Light Blue

Dec 10 Tamaris Knee Boots in Purple Suede

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