What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 21Jul24-Mary

Zimmermann Tiggy Drop Waist Mini Dress

Jul 31

Jul 31 Zimmermann Tiggy Drop Waist Mini Dress

Crown Princess Mary, Dresses

Canopy Bay by Deborah Hutton Malibu Hat

Dec 21

Dec 21 Canopy Bay by Deborah Hutton Malibu Hat

Crown Princess Mary, Hats