What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

Featured

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 21Jul25-Elis

Carolina Herrera Crossover Straps Sandals in Gold Napa Leather

Jul 21

Jul 21 Carolina Herrera Crossover Straps Sandals in Gold Napa Leather

Princess Elisabeth, Shoes

Hervé Van der Straeten Gold Dangling Earrings

Sep 11

Sep 11 Hervé Van der Straeten Gold Dangling Earrings

Queen Mathilde, Accessories, Earrings, Princess Elisabeth

Carolina Herrera Metropolitan Insignia Clutch in Gold

Jul 22

Jul 22 Carolina Herrera Metropolitan Insignia Clutch in Gold

Queen Letizia, Bags, Queen Mathilde, Princess Elisabeth