What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 21Jun24-Mad

Zimmermann Harmony Billow Blouse

Jun 22

Jun 22 Zimmermann Harmony Billow Blouse

Princess Madeleine, Tops

Tiffany & Co TF4196 Sunglasses

Jun 22

Jun 22 Tiffany & Co TF4196 Sunglasses

Princess Madeleine, Sunglasses

Chloé Lauren Lace-Detail Sneakers

Jun 16

Jun 16 Chloé Lauren Lace-Detail Sneakers

Princess Madeleine, Shoes