What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 21Mar24-M1

Etro Printed Leather Belt

May 2

May 2 Etro Printed Leather Belt

Crown Princess Mary, Accessories

Arma Sao Paulo Coat

Mar 21

Mar 21 Arma Sao Paulo Coat

Crown Princess Mary, Outerwear

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses

Gianvito Rossi Fiona 90 Stretch-Knit Ankle Boots in Black

Nov 5

Nov 5 Gianvito Rossi Fiona 90 Stretch-Knit Ankle Boots in Black

Crown Princess Mary, Shoes