What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 21Mar25-Mad

Wakakuu Icons Leeds Jacket

Mar 21

Mar 21 Wakakuu Icons Leeds Jacket

Princess Madeleine, Outerwear

Wakakuu Icons Milan Skirt in Black

Sep 11

Sep 11 Wakakuu Icons Milan Skirt in Black

Princess Madeleine, Bottoms

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace

Christian Louboutin Mid Heel Knee Boots in Black Leather

Dec 20

Dec 20 Christian Louboutin Mid Heel Knee Boots in Black Leather

Princess Madeleine, Shoes

Celine Nano Luggage Bag in Smooth Calfskin

Dec 11

Dec 11 Celine Nano Luggage Bag in Smooth Calfskin

Princess Madeleine, Bags