What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 21May14-Bea

Robyn Coles Rain Cloud Sinamay Rose Beret

Dec 11

Dec 11 Robyn Coles Rain Cloud Sinamay Rose Beret

Princess Beatrice, Princess Eugenie, Hats

Juicy Couture Embellished Collar Blouse

Dec 11

Dec 11 Juicy Couture Embellished Collar Blouse

Princess Beatrice, Tops

Mary Katrantzou Algernon Silverfloss Print Skirt

Dec 11

Dec 11 Mary Katrantzou Algernon Silverfloss Print Skirt

Princess Beatrice, Bottoms

Wilbur & Gussie Coco Clutch in Black Leather with Bee Clasp

Dec 25

Dec 25 Wilbur & Gussie Coco Clutch in Black Leather with Bee Clasp

Princess Beatrice, Bags