What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

On Thursday, Crown Princess Victoria and Prince Daniel visited the National Board of Health and Welfare in Stockholm.

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August 22, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 21May17-CC

Chanel Tweed Panel Top

Sep 28

Sep 28 Chanel Tweed Panel Top

Charlotte Casiraghi, Tops

Gucci Ramble Studded Layered Tote in Rose Beige Leather

Nov 18

Nov 18 Gucci Ramble Studded Layered Tote in Rose Beige Leather

Charlotte Casiraghi, Bags