What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 21May19-Eug

Zac Posen Ankle-Strap Silk Heels in Black

Oct 18

Oct 18 Zac Posen Ankle-Strap Silk Heels in Black

Princess Eugenie, Shoes

Claudie Pierlot Romilly Dress in Floral Print

Sep 4

Sep 4 Claudie Pierlot Romilly Dress in Floral Print

Princess Eugenie, Dresses

Mr Boho Jordaan Sunglasses in Olive

Aug 6

Aug 6 Mr Boho Jordaan Sunglasses in Olive

Princess Eugenie, Accessories, Sunglasses

tde Mini Bucket Bag in Black Leather

Aug 6

Aug 6 tde Mini Bucket Bag in Black Leather

Princess Eugenie, Bags