What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Penelope Chilvers Silk Skirt

Countess of Wessex, Bottoms

Penelope Chilvers Silk Skirt

Countess of Wessex, Bottoms

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Countess of Wessex, Bottoms

All tagged 21Nov23-K1

Paula Rowan Montserrat Gloves in White

Nov 24

Nov 24 Paula Rowan Montserrat Gloves in White

Duchess of Cambridge, Accessories

Jenny Packham Anemone Gown in White

Nov 21

Nov 21 Jenny Packham Anemone Gown in White

Duchess of Cambridge, Gowns

Gianvito Rossi Rania Crystal Embellished Pumps in Silver

Mar 25

Mar 25 Gianvito Rossi Rania Crystal Embellished Pumps in Silver

Duchess of Cambridge, Shoes

Anya Hindmarch Maud Clutch in White Satin

Mar 24

Mar 24 Anya Hindmarch Maud Clutch in White Satin

Duchess of Cambridge, Bags, Princess Beatrice