What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family attends 2024 Polar Music Prize Ceremony

May 21, 2024

Swedish Royal Family attends 2024 Polar Music Prize Ceremony

May 21, 2024

May 21, 2024

Latest Find

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Sophie Habsburg Paloma Bag in Neutral

Countess of Wessex, Bags

Sophie Habsburg Paloma Bag in Neutral

Countess of Wessex, Bags

Countess of Wessex, Bags

All tagged 21Oct17

Hugo Boss Fayme Sweater in Cornflower Blue

Oct 31

Oct 31 Hugo Boss Fayme Sweater in Cornflower Blue

Queen Letizia, Tops

Hugo Boss Luna Belt in Navy Leather

Jun 4

Jun 4 Hugo Boss Luna Belt in Navy Leather

Queen Letizia, Accessories

H&M x Erdem Flounced Blouse

Nov 16

Nov 16 H&M x Erdem Flounced Blouse

Crown Princess Victoria, Tops, Crown Princess Mette Marit