What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 21Oct26-M

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

The Fold Adelaide Trousers in Plum

Apr 24

Apr 24 The Fold Adelaide Trousers in Plum

Crown Princess Mary, Bottoms

The Fold Harrow Blouse

May 12

May 12 The Fold Harrow Blouse

Crown Princess Mette Marit, Tops, Crown Princess Mary

Dulong Fine Jewelry Delphis Earrings in Rose Quartz

Nov 3

Nov 3 Dulong Fine Jewelry Delphis Earrings in Rose Quartz

Crown Princess Mary, Accessories, Earrings, Princess Josephine

Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Jun 29

Jun 29 Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Victoria, Princess Catharina-Amalia