What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

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By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 21Sept13-Eug

Diane von Furstenberg Column Gown with Printed Fringe Sleeves

Aug 14

Aug 14 Diane von Furstenberg Column Gown with Printed Fringe Sleeves

Princess Eugenie, Gowns

Gina Silk Ruched Pumps in Black

Apr 26

Apr 26 Gina Silk Ruched Pumps in Black

Princess Eugenie, Shoes

BCBGMAXAZRIA Viviane Beaded Halter Gown in Black

Mar 17

Mar 17 BCBGMAXAZRIA Viviane Beaded Halter Gown in Black

Princess Eugenie, Gowns

Anya Hindmarch Huxley Clutch

Jun 24

Jun 24 Anya Hindmarch Huxley Clutch

Bags, Princess Eugenie, Princess Beatrice