What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

On Tuesday, King Haakon hosted a gala dinner for county governors at the Royal Palace with Queen Sonja in attendance.

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November 4, 2026

Latest Find

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Hermes Kelly Pochette in Black

Princess Charlene, Bags

Hermes Kelly Pochette in Black

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 22Apr24-Marie

Mauboussin Le Premier Jour Earrings

Aug 11

Aug 11 Mauboussin Le Premier Jour Earrings

Princess Marie, Earrings, Accessories

Giorgio Armani One-Button Wool Crepe Jacket

Apr 13

Apr 13 Giorgio Armani One-Button Wool Crepe Jacket

Princess Marie, Outerwear

Max Mara Belted Cocoon Coat in Beige

Feb 5

Feb 5 Max Mara Belted Cocoon Coat in Beige

Princess Marie, Outerwear

Hugo Boss Banora Blouse in White

Nov 9

Nov 9 Hugo Boss Banora Blouse in White

Crown Princess Mary, Tops, Princess Marie, Queen Letizia, Crown Princess Mette Marit