What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Latvia

October 22, 2026

Crown Princess Victoria visits Latvia

October 22, 2026

On Wednesday, Crown Princess Victoria made an official visit to Riga, Latvia.

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October 22, 2026

Latest Find

Featured

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged 22Aug26-Alex

Max Mara Emmy Small Pasticcino Bag

Feb 7

Feb 7 Max Mara Emmy Small Pasticcino Bag

Bags, Princess Alexandra DK

Andrew Gn Floral-print Silk Gown in Turquoise

Sep 10

Sep 10 Andrew Gn Floral-print Silk Gown in Turquoise

Gowns, Princess Alexandra DK

Tabitha Simmons Tie The Knot Pumps in Rose Satin

Sep 10

Sep 10 Tabitha Simmons Tie The Knot Pumps in Rose Satin

Princess Alexandra DK, Shoes