What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

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Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 22Dec23-Max

Luz Camino 18k Yellow Gold Olive Tree Earrings

Jan 18

Jan 18 Luz Camino 18k Yellow Gold Olive Tree Earrings

Queen Maxima, Accessories, Earrings

Natan Couture x Alicia Audrey Lexie Cashmere and Wool Cape in Reversible Navy/Grey

Nov 15

Nov 15 Natan Couture x Alicia Audrey Lexie Cashmere and Wool Cape in Reversible Navy/Grey

Queen Maxima, Outerwear, Queen Mathilde, Crown Princess Mette Marit

Gianvito Rossi Martis Ankle Boots in Black

Oct 12

Oct 12 Gianvito Rossi Martis Ankle Boots in Black

Queen Maxima, Shoes